During fourth-quarter earnings calls for several of the major players in the marketing and advertising space, companies addressed the need to get their houses in order by fully embracing and using artificial intelligence (AI). Firms are striving to become more operationally efficient and enhance their ... READ MORE >
CMOs looking to invest in emerging technologies, survey finds
An improved economic environment has led most chief marketing officers to double down on investment and optimization strategies, according to Dentsu's Fall 2023 CMO Navigator. This is in line with RSM’s business services industry outlook, which focuses on companies’ ability to keep up with emerging ... READ MORE >