The advertising landscape has undergone significant transformation in recent years, largely driven by the industry's efforts to decouple from its historical ties to real GDP. However, amidst all the change, certain fundamentals remain constant. One of the most powerful and enduring strategies in ... READ MORE >
advertising
A streaming-only Super Bowl may arrive sooner than you think
If you are reading this article, you’re likely planning to watch the Super Bowl this Sunday along with an expected record-breaking number of people. But unless you’re among the lucky fans inside the stadium in New Orleans, you’ll be watching the game courtesy of a traditional broadcaster or through ... READ MORE >
Marketing and advertising firms talk tech, other growth drivers on Q3 earnings calls
Several major publicly traded players in the marketing and advertising space addressed how technological advancements, strategic growth initiatives and robust cost management practices are driving their transformations on third-quarter earnings calls. Transcripts of the earnings called were provided by ... READ MORE >
Marketing and advertising firms look to provide more value
During fourth-quarter earnings calls for several of the major players in the marketing and advertising space, companies addressed the need to get their houses in order by fully embracing and using artificial intelligence (AI). Firms are striving to become more operationally efficient and enhance their ... READ MORE >